CoachKings - Daily Fantasy Sports Competitions Inside Your Venue
Full House Group are thrilled to announce the launch of CoachKings, the Daily Fantasy Sports competition designed to bring more people to your venue and keep them there for longer.
Daily Fantasy Sports (DFS), where players create a “fantasy team” of nine players to compete against others, has taken the U.S. by storm and Australia, with 1.6 million fantasy sports players, is about to boom. CoachKings is the only in venue solution on the market.
Users enter a nightly “team” (AFL/NRL) and compete nationally and locally against other users with points based on their “teams” statistics. A user can only enter if they are onsite in your venue and all entries are done through the user’s smartphone via the CoachKings website.
The product is designed for the 18 to 35 year old male demographic, enthusiastic sports fans who will participate in the nightly event, enjoy a meal and a drink and watch your live sports broadcasts.
We have designed CoachKings to keep users engaged throughout the duration of a game, meaning they will stay in venue for longer. At half time users can “rev up” (select a player for double points in the second half) and “rotate” (drop a poorly performing player and replace them with a better option). Users must be in venue to take advantage of these options, which will prove crucial to their team’s performance.
Each venue will host a Venue Final which can draw over 80 qualifiers onsite to compete for entry into the CoachKings Cup, to be hosted on Preliminary Final weekend. This prestigious event brings together the best of the best to compete for $50,000 in prizes and the coveted CoachKings Cup.
An extensive marketing campaign will be launched in the coming weeks, which will include:
- National radio campaign through Triple M as well as SEN in Victoria
- Promotion to the Full House Group database of over 400,000 members
- Daily content to the Jock Reynolds Fantasy Sports community of over 20,000 users
- Four Daily Fantasy Sports magazines annually to be distributed in venues.
CoachKings is set for launch at the start of the AFL and NRL season and if you are interested in being one of the first venues to take advantage of this amazing new entertainment product then we would love to hear from you.