The value of feedback

By Brayden Haynes. CEO - Full House Group 4 years ago
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I’ve been thinking about feedback a lot lately.

It’s one of the most valuable ways to get a better understanding of the strengths and weaknesses of your business, your staff and your leadership. Giving and receiving honest feedback is crucial. But it’s also very challenging.

Managing a hospitality venue you have a responsibility to a number of different stake holders. Feedback is the best way to understand how you can best deliver on that responsibility.


The main thing is to understand just how valuable feedback is and have the guts to deliver it and receive it, especially from your staff and customers.

I’ll use an example from my days of playing and coaching footy. Receiving honest feedback means your players or coach see potential, places you can improve and an opportunity for the team to develop. Don’t worry about what is said, however honest it may be. A lot can be learned from this type of honest feedback.

The second step to good feedback is the message itself. It needs to be clear and considered. If you’re offering it to your staff take your time to think about delivering some constructive criticism which your staff member will feel encouraged by.

If you’re asking for feedback give your customers or staff time to think and offer something of value.


Finally consider the “feedback loop.”

It’s one thing to have the commitment to offer and receive honest feedback but another thing altogether to put that feedback into practise and grow from it.

A great starting point in closing the feedback loop is the STOP, START, KEEP process. It’s great because it’s so easy. Consider what you need to stop doing, start doing and keep doing.

If you continue to seek and offer honest feedback and work individually and as a team in closing the feedback loop you will begin to see some great results in continuing to move your venue forward.

Good luck.

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 Brayden Haynes. CEO - Full House Group

  (31 articles)

Brayden is the CEO of Full House Group and is a specialist in creating, establishing and implementing entertainment products and services that help Clubs, Pubs and Hotels become the social hub of their community. A generalist by design with experience across all key functions of sales, marketing, finance, technology and operations. He has an insatiable desire for learning and high achievement and consumes all available content on the subject of business. Brayden thrives on the energy of growing and improving business, striving for excellence and leading teams to successful outcomes.