We’re now well and truly into one of the highlights on the Australian sporting calendar. The Spring Carnival heats up tomorrow with the Caulfield Cup and next week we may see the mighty mare Winx win an astounding fourth Cox Plate.
It’s an exciting time for racing fans but also for the general population who enjoy all the history and glamour of the big race days.
For venues it’s a perfect time to welcome new patrons into your pub and club and show off all the hospitality you have to offer.
No doubt you will see an influx in Sports Bar and TAB patronage, but there are a whole range of opportunities to capitalise on during this period.
With a bit of planning and some effective marketing you can turn the Spring Carnival into a fruitful period for your venue and a perfect launchpad into the busy summer period.
Some things to consider in effectively capitalising on the Spring Carnival period:
Food and Drink packages
Offer a drinks and dining package to patrons to enjoy during the race days. This is a great way to give your patrons the opportunity to get into the spirit of the races without having to head to the track. Consider including champagne and seafood to really add to the atmosphere.
You could even include a betting coupon in the package so patrons can enjoy a flutter.
Oaks Day has traditionally been Ladies Day. What a great opportunity to promote a special day for the ladies at your venue. On top of the obvious things like champagne lunches you could consider a fashion show and some sweeps for the races with great venue prizes to be won.
Victorian venues will be enjoying the added patronage with Melbourne Cup day being a public holiday. Venues around the country, however, should take advantage of “The Race that Stops the Nation.” Plenty of people will be popping in to place a bet and watch the race. Consider lunch specials and even drink offers for those keen to stick around.
Good luck for the rest of the Carnival and I hope you back a winner.