APL poker survey findings

By Brayden Haynes. CEO - Full House Group 5 months ago
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The buzz of the 2019 APL Million has finally died down and players across the country are back at their local tournaments working hard to qualify for this world class event in 2020.

Recently the APL team completed a major survey of Australian poker players. Respondents covered a broad cross section of the Australian poker community and we came up with some very clear findings. Those findings formed the basis of our “22 Tips” guide designed to increase spend and player numbers at your poker event.

You’ll no doubt be seeing the guide when it’s launched in the coming weeks. In the meantime, I’m keen to share with you the most important findings from the survey and how you can utilise this knowledge to take your poker event to the next level.

Analysing the results, we found four very clear factors which influence a poker player’s interest in an event and their likelihood to return to that event. They are as follows:

  • Prizes
  • Location
  • Tournament Format
  • Service

Our poker team will work with venues to capitalise on the first three points. We devise a suitable tournament format to take advantage of the local player demographic. The format of the tournament then helps us develop a prize structure to encourage maximum participation. We also work with our pubs and clubs to analyse poker events of other venues in the area, making sure there are no clashes or other considerations, which may diminish your weekly poker.

That leaves the last point – service.

This is where the best pubs and clubs in Australia really take their poker offering to the next level. By giving considerations to table service and meal deals, for example, venues can offer that extra service that makes all the difference at a weekly poker event.

Even simple things, like rostering on the same staff, encouraging them to learn players names and have a chat with them each week can work wonders in adding atmosphere to your nightly event.

Keep an eye out for the “22 Tips” guide in coming weeks. In the meantime, if you’re currently running a poker tournament in your venue or considering hosting an event, please keep the above  points in mind, as they can make all the difference to the success of your event.


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 Brayden Haynes. CEO - Full House Group

  (31 articles)

Brayden is the CEO of Full House Group and is a specialist in creating, establishing and implementing entertainment products and services that help Clubs, Pubs and Hotels become the social hub of their community. A generalist by design with experience across all key functions of sales, marketing, finance, technology and operations. He has an insatiable desire for learning and high achievement and consumes all available content on the subject of business. Brayden thrives on the energy of growing and improving business, striving for excellence and leading teams to successful outcomes.