Case Study: Sportspick GameZone at Watermark Glenelg

By Brayden Haynes. CEO - Full House Group 3 years ago
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Glenelg’s iconic Watermark Hotel is well known for being an exciting and innovative part of South Australia’s bustling hospitality industry. Sitting on the foreshore of a popular seaside destination it’s a favourite of locals and tourists alike.

As part of its proactive approach to customer engagement and promotion the venue was the first in SA to install a Sportspick GameZone. The Sportspick GameZone is an end to end sports bar marketing tool and according to the Watermarks Sports Bar manager, Dave MacDonald, it’s proven to be a revelation.

“As soon as the GameZone was introduced we snapped it up, it was so professional,” said Dave.

The GameZone combines Sportspick’s huge range of sports tipping and racing comps with the Game On live sports scheduling and promotion tool. The result is an engaging and eye catching unit which is revitalising sports bars around the country.

“I’m very proactive with Sportspick tipping competitions,” says MacDonald, “we do AFL, every race tipping comp, and I’m running NFL and EPL.”


Sportspick has added to the traditional AFL and NRL tipping with a huge range of sports tipping comps catering to sports fans of ages.

“In the NFL comp I’ve got fifteen blokes playing. They threw in $20 for a winner take all in house comp, plus they’re competing nationally as well. A lot of people are attracted to the national prize money. Our guy leading the NFL was so excited, he checked the leaderboard and saw he was ninth in Australia!”

On Saturday afternoon racing fans can stick around for a drink and a punt while taking part in the Punters Challenge or Triple Crown race tipping comps.

“I’m averaging between 20 and 35 people playing (Punters Challenge) each week,” said Dave, “I get everyone who walks in the door. I let them know we’ve got this exciting comp running and most people say, “yeah, I’ll have a go.”

Like most venue staff using the Sportspick GameZone Dave has engaged with the convenience of having automated venue offers and live sports promotions. “We were very interested in the in-house advertising it provided. It’s so much easier, absolutely. It’s saving me time in promoting events.”

“I like the fact the system is attuned to what we’re presenting. It picked up that we had the Horn Mundine fight and it automatically promotes it.”

And while the GameZone removes the hassles from running tipping comps and venue and sports promotion, it’s real strength is in the way patrons return to engage with it on a daily basis.

“They’ve embraced it,” says Dave on new and existing patrons who have utilised the Sportspick GameZone, “we’ve picked up a few customers in the last few months who liked it and participated in the competitions. It’s a contributing factor in them coming back.”

Learn More About Sportspick GameZone

Watch here as Brayden Haynes explains how Sportspick GameZone attracts sports fans, and keeps them coming back. 

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 Brayden Haynes. CEO - Full House Group

  (31 articles)

Brayden is the CEO of Full House Group and is a specialist in creating, establishing and implementing entertainment products and services that help Clubs, Pubs and Hotels become the social hub of their community. A generalist by design with experience across all key functions of sales, marketing, finance, technology and operations. He has an insatiable desire for learning and high achievement and consumes all available content on the subject of business. Brayden thrives on the energy of growing and improving business, striving for excellence and leading teams to successful outcomes.